Over the past few years, TikTok creators have been generating millions of dollars on the app. According to a Forbes report, TikTok’s top-earning stars excluding celebrities collectively made over $55.5 million in 2021.
As the platform grows to over 1 billion users worldwide, the going rate that influencers can charge for sponsored content on the platform has surged exponentially. Some TikTok stars can now charge as much as $500,000 for a single sponsored post, with most earning an average of $100,000 to $250,000 per post.
Many of the top-earning TikTok stars are benefiting immensely from brand promotions, sponsorships, and endorsements.
TikTok’s Highest-Earning Stars 2024
Below is the list of the top 7 highest-earning TikTok stars.
1. Charli D’Amelio
@charlidamelio @avani ♬ transparent soul – leticia
- Date of Birth: March 1, 2004
- Age: 20 years
- Followers: 141.4 Million
- TikTok Earnings: US$17.5 million
- Net Worth: $22 Million
Charli D’Amelio is the most-followed and highest TikTok earner with annual earnings of $17.5 million. The social media sensation rose to fame following her captivating dance clips. Touted as the “Queen of TikTok”, D’Amelio has a good number of following across her social media handles. She has also secured quite a few brand deals including Invisalign, Dunkin Donuts, Hollister and Morphe cosmetics.
2. Dixie D’Amelio
@dixiedameliowild is out now and album out 6/10 omggg♬ Wild – dixie
- Date of Birth: August 12, 2001
- Age: 23 years
- Followers: 57.4 Million
- TikTok Earnings: US$10 million
- Net Worth: $20 Million
Second on the list of highest-earning TikTokers is Dixie D’Amelio with annual earnings of $10 million. Dixie has also released a couple of songs including one featuring Rubi Rose which peaked at number 25 on Billboard’s US pop chart. D’Amelio has also partnered with numerous brands including Valentino and Puma.
3. Addison Rae
@addisonre♬ original sound – finding songs 4 you
- Date of Birth: October 6, 2000
- Age: 23 years
- Followers: 87.8 Million
- TikTok Earnings: US$8.5 Million
- Net Worth: $15 Million
The Louisiana-born social media sensation is one of the highest-earning TikToker with annual earnings of $8.5 million. Addison Rae rose to fame when she started posting videos of herself dancing with her mum. She has also starred in the Netflix film “He’s All That”. Rae has a partnership deal with American Eagle and a cosmetic line.
4. Bella Poarch
@bellapoarchWhat is habibi?😅♬ original sound – Sndrmrcs – JLP
- Date of Birth: February 9, 1997
- Age: 27 years
- Followers: 90 Million
- TikTok Earnings: US$5 Million
- Net Worth: $10 Million
Following her rise to fame with a viral video of her lip-syncing ‘M to the B’ in August 2020, Bella Poarch has gained a massive following on TikTok. The Filipino-American social media sensation is one of the highest-earning TikTok personalities. Poarch has also worked with Google, Prada and Tinder. She also released her debut single “Build a Bitch” in May 2021.
5. Josh Richards
@joshrichards♬ som original – 🥀
- Date of Birth: January 31, 2002
- Age: 22 years
- Followers: 25.6 Million
- TikTok Earnings: US$5 Million
- Net Worth: $10 Million
Josh Richards is one of the highest-paid TikToker stars in the world with annual earnings of $5 million. Famous for posting dance and lip-sync videos, the Canada-born social media influencer has a venture capital firm with a focus on startups in the consumer, fintech, health and media sectors.
Richards currently serves as the chief strategy officer of Triller, a video-sharing social networking service. Richards is also the co-founder of the talent management company, TalentX and a business, Ani Energy.
Kris Collins
@kallmekrisWhat I imagine pt📲♬ original sound – Kris HC
- Date of Birth: July 1, 1996
- Age: 28 years
- Followers: 44.2 Million
- TikTok Earnings: US$4.75 Million
- Net Worth: $10 Million
Kris Collins ranks among TikTok’s top-earning stars with annual earnings of $4.75 million. The former hairdresser is best known for her comedy videos, where she often takes on different personas to act out skits. Collins has partnership deals with several brands including Amazon, Hershey, Lionsgate and Pantene.
7. Avani Gregg
@avanigoodmorning♬ are we still friends – audios ((:
- Date of Birth: November 23, 2002
- Age: 21 years
- Followers: 41.3 Million
- TikTok Earnings: US$4.75 Million
- Net Worth: $10 Million
Avani Gregg rose to fame through a series of lip-sync videos wearing elaborate clown makeup. The Indiana-born TikTok sensation is one of the top earners on TikTok. Gregg has partnership deals with Louis Vuitton and Dior. Additionally, she has published a book titled Backstory: My Life So Far.